In the marine leisure domain, PSA Prime Marine stands out as a pioneer, charting a remarkable course from daunting challenges to celebrated achievements amidst the COVID-19 pandemic’s stormy seas. The resilience and innovative approach of founders Pete and Su Stirling have propelled PSA Prime Marine to the forefront, earning them accolades and recognition across the industry.
Faced with the onset of COVID-19 in March 2020, industries worldwide, including yachting and education, encountered unforeseen difficulties. Pete, leveraging his extensive sailing expertise, was confronted with navigating through a slump in yacht skipper demand due to global travel restrictions and yacht security issues. Su, battling COVID-19 herself, faced uncertainties in her teaching career as schools and colleges transitioned to remote teaching amidst staffing issues.
Undeterred by these challenges, Pete and Su’s entrepreneurial drive led to the inception of PSA Prime Marine, with a bold aim to transform the yachting industry. Despite initial skepticism and barriers, their relentless drive and expertise enabled them to overcome entrepreneurial challenges, setting the stage for PSA Prime Marine’s success.
Their journey involved strategic planning, investing in professional development, and cultivating networks. This groundwork, coupled with their willingness to embrace risk and innovate, resulted in the launch of the PSA Prime Concierge service for premium clients and the exploration of new collaborative ventures, propelling the business to greater heights.
PSA Prime Marine’s unwavering focus on quality and customer satisfaction has been recognised with numerous accolades from prestigious industry forums and events. Their impressive debut at the South Coast and Green Tech Boat Show, earning them a runner-up spot in the Green Tech Award, and their presence at the Southampton International Boat Show have established them as industry innovators.
Dedicated to pushing the boundaries of innovation and service, PSA Prime Marine is expanding its portfolio to offer clients a comprehensive solution for yacht maintenance and services. Pete and Su are committed to enhancing the yachting experience for enthusiasts around the world, raising the bar for service standards and customer satisfaction.
Celebrating their significant growth and recognition in the industry, Pete and Su continue to focus on their goal of providing yacht owners with effortless and enjoyable boating experiences. Their dedication to excellence and innovation inspires others in the entrepreneurial journey, shaping the future of the marine leisure sector.
To learn more about PSA Prime Marine and its services, visit www.psaprimemarine.com or contact enquiries@psaprimemarine.com.
