Wellowtea, the London-based brand managed by Atak Trade Ltd and founded by Gamze Iyitoglu, has been honored with the prestigious Best Organic Towel Retailer 2023 award at the Greater London Enterprise Awards 2023. This recognition highlights Wellowtea’s innovative approach to textiles and its dedication to excellence and sustainability, firmly establishing the brand as an industry leader.
In the competitive world of textiles, where comfort meets sustainability, Wellowtea has redefined the concept of towels. The brand’s unique selling point lies in its unwavering commitment to using organic cotton, resulting in lightweight, quick-drying towel designs that have captured the market’s attention.
Gamze Iyitoglu, the founder of Wellowtea, expressed her excitement at being recognised by the Greater London Enterprise Awards, considering it a testament to their commitment to achieving excellence and revolutionising the textile industry, particularly in the realm of towels.
Wellowtea takes pride in the purity of its products, exemplifying how high-quality results can be achieved without subjecting textiles to harsh chemical processes. Notably, these towels become more absorbent with each use, setting them apart from traditional towels.
Another key feature of Wellowtea’s towels is their practicality. Designed for everyday life, they are versatile, compact, and easily portable, making them ideal for modern, on-the-go individuals whether heading to the gym, the beach, or a weekend getaway.
However, what truly distinguishes Wellowtea towels is their durability and eco-friendliness. These towels are built to last, reducing the need for frequent replacements, which not only saves costs but also minimises waste. Additionally, the organic cotton used in their production is sustainably sourced, emphasising Wellowtea’s positive contribution to environmental well-being.
Gamze Iyitoglu remarked, “Our commitment to sustainability and durability showcases a brand that not only excels in quality but also in environmental responsibility. We believe that Wellowtea is a true testament to the fusion of luxury, practicality, and eco-consciousness in today’s market.”
Wellowtea’s recognition at the Greater London Enterprise Awards reinforces its commitment to delivering outstanding, sustainable products while pushing the boundaries of innovation in the textile industry. As an industry leader, Wellowtea continues to make significant strides in reshaping the future of towels and setting new standards for excellence and sustainability.