Houseplant.co.uk has released new insights into the UK’s most popular indoor plants, analysing regional trends for the first time using data from more than 350,000 deliveries and 5,750 customer reviews.
In London, the Areca Palm leads sales, followed closely by the Boston Fern. Manchester shows a clear preference for the Swiss Cheese Plant, while Bristol sees equal demand for both the Boston Fern and Swiss Cheese Plant. Glasgow aligns with London in favouring the Areca Palm, whereas Edinburgh stands apart with a preference for the Radiator Plant ‘Hope’, known for thriving in lower light conditions.
Elsewhere, Oxford has embraced the Wandering Dude Nanouk, a trailing plant often seen on social media. Leeds customers are purchasing high volumes of String of Turtles, while Liverpool has emerged as a hotspot for the Venus Fly Trap.
Rebecca Tapper, founder of Houseplant.co.uk, said: “The Areca Palm being on top isn’t a shock. It sells out constantly and has done for months. But Liverpool and carnivorous plants? That one we didn’t see coming. When you’ve got data from 350,000 deliveries, it throws up things you’d never guess.”
The company reports strong growth, having doubled in size year on year. It attributes this expansion to actively responding to customer feedback, including reviewing more than 7,000 emails and enquiries earlier this year and implementing improvements such as pot recommendations at checkout and an enhanced search experience.
In addition, Houseplant.co.uk has launched an extensive plant care library featuring 1,000 articles, allowing users to search using everyday language rather than technical botanical terms.
To date, the company has delivered over 350,000 houseplants across the UK and has accumulated more than 5,750 verified customer reviews. Further details can be found on its website.
