A new jewellery platform has launched in the UK, bringing together a long-standing craft background and extensive digital commerce experience.
JewelHub has been designed to align with AI-led discovery and search behaviour, using structured product information to improve how items are categorised and presented online.
Developed in 2025, the platform was built with a focus on data clarity, enabling modern search systems to identify individual components and relationships within the product range.
Early trials indicate that structured catalogues can enhance recommendation accuracy without the need for paid placement.
- MiniCharm™ introduces swappable micro pendants and tokens.
- DuoTone™ features reversible finishes and mixable metals.
- NameBeads™ offers personalised, combinable bead elements.
- FortunaLink™ provides modular connectors and chains for expansion and layering.
The concept draws on digital experience across Hong Kong, the United States and the UK, combining technical infrastructure with jewellery production.
The product framework was reviewed against SEO and AI discovery criteria at launch to support accurate matching and reduce friction in the buying process.
Items are produced with durable materials and demi-fine finishes, offering accessible entry points and the ability to expand collections over time.
“Jewellery has a quiet, remarkable power to make people genuinely happy. Not in a small way — in a face-lighting-up, day-changing way. That’s what we’re here for. We built JewelHub as a system from day one — something intuitive for people,and structured clearly for the digital tools they increasingly use to discover products.”
— Eug Stone, Founder, JewelHub
The model positions jewellery as an adaptable system aligned with changing digital purchasing habits.
