Bluewater, the Swedish water and beverage brand, is thrilled to announce its partnership as the Official Water Purification Supplier of NYYC American Magic, the Challenger for the 37th America’s Cup. Having previously supplied a water station at the 2017 America’s Cup village in Bermuda, Bluewater is excited to return to the prestigious sailing event.
As part of the partnership, Bluewater is providing the American Magic team with state-of-the-art water dispensers that utilise patented technology to remove all known contaminants, ensuring safer and healthier hydration. Additionally, the team members are equipped with exclusive, highly durable 800 ml sustainable bottles that keep liquids at the desired temperature for up to 24 hours.
The partnership aims to keep the athletes properly hydrated during intense training and racing while also reducing the environmental impact caused by single-use plastic bottles. Terry Hutchinson, President of Sailing Operations and Skipper at NYYC American Magic, expressed his pride in partnering with Bluewater and highlighted the importance of their advanced water dispensers and sustainable bottles in ensuring the team’s hydration.
Bluewater’s cutting-edge dispensers, utilising SuperiorOsmosis technology, serve pure and delicious water on demand, eliminating the need for unsustainable transportation, collection, and disposal of plastic bottles. The water purifiers remove up to 99.7% of bacteria, viruses, microplastics, toxic chemicals, and other impurities, significantly contributing to water quality.
Bluewater’s commitment to sustainability extends beyond the America’s Cup partnership. The company’s pioneering water purification technology and bottle solutions have been featured at various major events, and Bluewater has developed a planet-friendly event ecosystem to replace single-use plastic bottles. For each bottle sold, Bluewater pledges to collect one kilo of plastic from shorelines, actively contributing to ocean conservation efforts.
Bengt Rittri, founder and CEO of Bluewater, expressed gratitude to American Magic for their trust in Bluewater’s hydration solutions and their joint commitment to cleaner oceans and healthier hydration for future generations. Rittri also highlighted the urgency of tackling the pollution caused by single-use plastic bottles and the potential risks associated with microplastics in our environment and bodies.
By supplying the American Magic team with their innovative water purification solutions, Bluewater aims to make a positive impact on the athletes’ well-being while advocating for a cleaner and plastic-free future.