A new EU-backed initiative is turning the spotlight on climate-friendly eating with the launch of the “EUROPEAN RICE” campaign in the UK.
The campaign aims to raise awareness about the environmental and nutritional benefits of rice grown within the European Union, emphasising how conscious food choices can support the planet. It calls on consumers to consider how their daily meals – particularly staple foods like rice – can play a role in combating climate change.
European rice producers are at the forefront of sustainable farming practices. From precision irrigation and water conservation to renewable energy and biodiversity-focused cultivation, European rice growers are reducing their environmental impact while maintaining high-quality production.
Grown under strict EU agricultural and environmental regulations, European rice farming employs advanced methods such as efficient water use, crop rotation, and limited pesticide use to protect soil health and local biodiversity.
These methods also help to reduce greenhouse gas emissions across the supply chain. Energy-efficient equipment, fewer chemical inputs, and the integration of renewable energy further reduce the carbon footprint of EU rice.
Moreover, unlike other monoculture crops, rice paddies in the EU often serve as rich wetland ecosystems. These fields support a diverse range of wildlife, from birds and frogs to rare aquatic species, making them an important part of rural biodiversity.
A spokesperson for the EUROPEAN RICE campaign said: “We want to show that sustainability and quality can go hand in hand. European rice is not only delicious and nutritious – it’s produced with respect for the environment and local ecosystems. Choosing EU rice means supporting farmers who are doing their part to fight climate change.”
The campaign also celebrates the adaptability of European rice in various cuisines. Whether used in a creamy risotto, classic paella, or Asian-inspired stir-fry, EU-grown rice is a versatile, healthy, and environmentally responsible choice for home cooks.
By choosing rice produced within the EU, consumers are not only opting for a flavourful and nutritious staple – they’re also actively contributing to a more sustainable food future and supporting eco-conscious farming communities.
For more information about the EUROPEAN RICE campaign, upcoming events, and social media activities, visit: www.europeanrice.eu
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