What started as one exhausted midwife’s cry for help has turned into a nationwide movement against domestic stress. Nest Zest, founded by husband-and-wife duo Emma and John Gay, isn’t your average homeware brand—it’s a no-nonsense response to modern household chaos.
Back in 2018, Emma found herself overwhelmed. A midwife by day and a full-time family wrangler by night, she was drowning in washing, cluttered surfaces, and a parade of cleaning products that never delivered.
“I wasn’t living,” Emma said. “I was surviving. And I was absolutely knackered.”
Fed up with flimsy wipes, wasted time, and the never-ending cycle of single-use plastics, she quit her job and teamed up with John to build something better: Nest Zest, a home essentials brand that puts people, not perfection, at the heart of clean living.
Now best known for their cult-favourite Handy Mop and eco-friendly laundry baskets, Nest Zest is tackling domestic burnout with clever design and a hearty dose of humour. Their mop eliminates the need to crawl around with tea towels, and each laundry basket comes with handy stitched-in guides—a smart push against throwaway culture.
“It’s not about doing more, it’s about doing things differently,” said John. “Our products are investments – thoughtfully designed to last, reduce waste, and make life at home a lot less mental.”
The brand’s ethos is simple: clean smarter, not harder. With minimalist packaging, refillable options, and a rejection of harsh chemical cleaners, Nest Zest helps households reduce water, product use, and stress—all while ditching the landfill clutter.
From influencer support to eco-conscious fans, Nest Zest is fast becoming the go-to for people tired of juggling family life and an over-complicated cleaning routine. Danielle Dawkins, among other sustainability advocates, has already joined the cause.
Nest Zest isn’t trying to make housework glamorous—it’s just giving people the tools to reclaim their time and headspace. Because home should feel like a haven, not a chore list.
Ready to join the rebellion against mess, waste and overwhelm? Visit www.nestzest.com.
