Formerly known as Shuttlefish Creative, Shuttlefish Studio Ltd is embracing exciting changes both professionally and culturally. The company has undergone a significant transformation following the acquisition by Stephen Fourie, the new Managing Director, who brings with him over a decade of experience and an impressive portfolio. With Stephen’s guidance, Shuttlefish is poised for even greater success. To celebrate this new chapter, the company has launched a stunning new website, marking the beginning of a promising era.
One of the most noteworthy changes comes in the form of a management shakeup. The company is confident that this new direction will streamline operations and further highlight their already impressive track record.
Stephen Fourie is thrilled about joining the team and shares his motivations for the acquisition, stating, “Since my early work days, I’ve been captivated by the inner workings of businesses and the pivotal role of a strong culture in driving overall performance. Now, nearly two decades later, I am excited to build a portfolio of creative businesses, with a strong emphasis on the culture that propels them. Shuttlefish’s ‘branding from the inside out’ philosophy perfectly resonates with me. I am eager to empower individuals and build amazing teams with this exceptional company.”
With his extensive two-decade experience, Stephen has been a dependable “right-hand man” for companies seeking to boost their revenue. His expertise spans strategic planning, financial management, operations leadership, process improvement, and more, making him a valuable asset to Shuttlefish. More information about Stephen’s work can be found here.
During the acquisition process, Shuttlefish prioritised the smooth running of the organisation and the well-being of its staff. Efforts were made to keep changes to a minimum, ensuring the existing team could continue excelling in their roles.
Shuttlefish and Stephen share a common vision, with a strong focus on nurturing workplace culture and reflecting it in their projects. Central to Shuttlefish’s ethos is the promotion of self-belief and personal growth among employees.
Tom Threadgill, Creative Lead at Shuttlefish Studio Ltd, emphasises, “Creating an environment where teams understand themselves as individuals first allows their true abilities to shine. A healthy business culture fosters employee engagement, motivation, and a sense of belonging, leading to increased productivity, job satisfaction, and retention rates. Conversely, a negative or toxic culture can have the opposite effect. That’s why we believe in the importance of cultivating and maintaining a positive business culture for long-term success and sustainability.”
Shuttlefish Studio Ltd recognises the value of a diverse workforce. Embracing a mix of ages brings forth different perspectives and promotes innovation, both of which are invaluable in today’s rapidly changing market. Understanding the unique needs of each demographic is key to bringing out the best in everyone. With inclusivity at the core of Shuttlefish’s values, everyone feels welcome on the team and is encouraged to be their best selves.
In addition to their passion for branding, Shuttlefish extends their expertise to their sub-brand, Care Studio. This branch provides creative packages for some of the UK’s largest nursing homes, aligning beautifully with the company’s overall goals and demonstrating their empathy as a business and as individuals. They also offer branding services to a wide range of clients, from restaurants to estate agents.
Adopting AI, a rising trend in the creative industries, Shuttlefish is keen on harnessing the benefits of technology while preserving the essential human touch in their work, mindful of potential drawbacks.
The launch of their new website and their unwavering dedication to workplace culture exemplifies Shuttlefish Studio Ltd’s commitment to excellence and innovation in their industry.